Many people associate plastic stanchions with the kinds of places that deal with overwhelming crowds. If you’ve ever been to a theme park, a stadium, or a county fair, then you’ve seen the lines of plastic stanchions with retractable belts forming mazes to slow down the massive groups of people waiting to get in. However, any business can benefit by keeping plastic stanchions around. Here are a few reasons why.
1. Checkout Merchandising
Even if your business doesn’t usually have huge lines, you can take advantage of any lines that do form by taking the opportunity to promote impulse buys. By placing your stanchions away from your registers, and promoting items you want to highlight to customers as they exit, you’re more likely to get them to peruse whether there’s a line or not. Stanchions allow you to use every square foot of sales space to the fullest.
2. A More Professional Look
Any place in your store where people can line up or get crowded will look sharper if you can control the crowds with stanchions. A more streamline appearance and experience will encourage customers to keep coming back.
3. Make Life Easy
Customers don’t want to feel like they have to fight for space at the register. Stanchions encourage a more orderly checkout process, taking the stress off both the customers and the employees. Also, when placed near the door, customers will find it easier to enter and exit without bumping into anyone in the progress.
4. Improved Customer Relations
No one wants to feel like they’re not getting the attention to which they’re entitled. By putting your customers in nice even lines, they’re guaranteed to not be inadvertently passed up either due to other rude customers, or by employees who may get distract amid a busy environment. You’d think customers might be turned off by lines, but they’re much more likely to be put off by a difficult checkout process.
5. Excellent ROI
Plastic stanchions aren’t very expensive. They’re also lightweight, easy to carry, and easy to store. For a relatively small amount of money, you can make it easier for customers to browse and shop, so that just a few purchases will more than make up for the cost of the plastic stanchions.
You don’t have to operate a Renaissance Faire to benefit from plastic stanchion. In fact, they can be incredibly valuable to businesses just like yours.