When you own a small business, it can seem like there is never enough time in the day to get everything done. Too often, social media falls by the wayside. However, this type of digital marketing is crucial to the success of your business. The first step is choosing which social media platform to use. Here is a guide to help you get started.
This platform is the largest on the web and has over two billion active monthly users. The majority of these people are between the ages of 25 and 54, which makes it such a great marketing tool. You can also use Facebook to generate leads and build relationships with your customers. Another great feature is its advertising, which makes it easy to reach your target audience.
Another popular platform is Twitter. This is great for reaching your clients under the age of 50 with important announcements, breaking news, and other crucial information. The platform is also great for providing customer support. You can publish videos, images, quotes, articles, and more. All businesses should be on both Twitter and Facebook because you can reach a much wider audience with your brand and content.
Pinterest is a visual social media website that is highly effective at transforming leads to sales. This site works best for companies that involve fashion, wedding, home décor, art, travel, food, and others that can consistently produce gorgeous photos. The platform is also great for businesses who are trying to appeal to a female demographic as more women than men use the site.
Similar to Pinterest, Instagram only allows users to post images and videos. The same types of companies that would succeed on Pinterest would do so on Instagram as well. However, as long as your business can produce great photos and graphics, you can reach your social media marketing goals on this platform. This platform has more than 700 million active users, made up of both men and women, mostly millennials.
Known as the professional social networking site, LinkedIn can also be a helpful piece of your marketing strategy. This platform is best for B2B companies, recruiters, and other professional services. You can post articles that show off your expertise and connect with other professionals.
From Facebook to Pinterest, there are many options that you can make your social media home base for your company. No matter what platform you decide to use for your social media marketing, you can be sure that your hard work will pay off in no time.