Everywhere you go, you see them. Logos for big companies like Apple, Microsoft, Nike, etc. They’re immediately recognizable, so much so that you can tell what each one belongs to without missing a beat. You may be wondering, “how did these companies create such iconic logos?’ The answer lies within every single detail in the logo, like color, composition, shape, and so on. There’s no question that these big companies thought long and hard while crafting their logo. They understand how important image is for a company, and the right emblem at the forefront of that company gives that positive first impression needed for consumers to, well, consume. If you’re a budding business, designing your logo is something to not take lightly. Find the best free online logo creator out there and consider these tips on perfecting your design.
Color Is Key
One of the first things people notice about logos are their color. Companies like Starbucks or Mcdonald’s use their color schemes to their advance and make it a part of their entire brand. So, choosing the right color might be a good place to start. Obviously, vibrant colors like bright red and orange immediately grab a person’s eye and elicit certain emotional reactions.
It’s also important to not settle for your favorite colors. Once you use a free online logo maker and have your design in place, experiment with different color schemes to find one that best represents your company.
Know Your Audience
As a business owner, you well aware that you should keep in mind the kind of demographic you’re targeting. This is something to implement in your logo’s design. For example, if you sell cosmetic products for younger women, consider a more feminine, yet powerful design. On the other hand, products targeted toward adult men, aim for a sense of masculinity in your logo.
It may seem counterintuitive, but it’s key to not be too obvious with your design. A cliched logo would be something like a silhouette of a plane for an airline or a shirt for a clothing retailer. This can make it seem like you’re not trying hard enough to be unique, and your company will not stand out. You
Keep It Simple
Some of the most iconic logos like Adidas, FedEx, HBO, and so on are very minimalistic design, but they get the point across. Avoid being too extravagant with your design and it can be overbearing on a consumer’s eyes.
Your logo’s design should parallel what kinds of goods and services your company offers. Use a free online logo creator to your advantage and carefully think up the right design that best represents your company.